| AFS Auto Salon international
center compared with other marketing
alternatives: |
|
 |
AFS
Auto Salon international
center |
|
SEMA |
SAE |
Event Duration |
365 days a year |
4days a
year |
4 days a year |
Venue |
Detroit |
Las Vegas |
Detroit |
Participating
Partner |
Asia business partner |
Worldwide business partner |
Worldwide business partner |
Showroom |
 |
Limited space,
easy to guide
visitors. |
|
Too spacious area to visiting all
over. |
Too spacious area to visiting all over and
visitors are mainly for academic
seminar. |
Visitors |
 |
Visitors are
mainly of procurement and
engineering |
|
Visitors are mainly of the general
public. |
Visitors are mainly of engineering, less
procurement. |
Cost |
Each standard booth(3m×2m) costs USD >$7200 for a
year.
|
Minimum cost
NT$520000.
1. booth rent
2400
2. interior design &
decoration 2000
3. marine & air
transportation 1500
4. fly sheet
printing 500
5. traveling & boarding
2200X2
6. material & miscellaneous
2000
7. labor -water and electricity
2000
cost estimated
14800(USD) |
Minimum cost NT$500000
1.
booth rent 2400
2. interior design
&decoration 2500
3. marine &
Air transportation 1500
4. fly sheet
printing 500
5. traveling &
boarding 2200X2
6. material &
miscellaneous 2000
7. labor-water
and
electricity 2200
cost
estimated 15500(USD) |
Service |
Auto Salon with dedicated servicemen
receive visitors, immediately on-spot respond
and solve any question related to technique,
production process, and quality assurance,
providing service with full satisfaction.
|
As required, the company will dispatch
businessmen with foreign language ability, but
can't provide customers with long-term service.
Only can use telephone and E-mail for developing
new customers with more difficulty. |
As required, the company will dispatch
businessmen and technicians with foreign
language ability, but can't provide customers
with long-term service. Only can use telephone
and E-mail for developing new customers with
more difficulty. |
Others |
Showing 365 days a
year.
Only with ready-made product
sample and catalogue attached name card provided
booth layout is available for display.
Through partnership with AFS, by virtue of
mass promoting and communicating presence
locally, attracting potential customers.
To
visit without charging any advertisement
cost.
|
Showing 4 days a year.
As
required, the company will dispatch dedicated
businessmen, therefore , marketing cost is
expensive such as booth rent, delivery ,and
traveling &boarding.
It is inappropriate for
Asian supplier to display AM products deploying
brand with its image. |
Showing 4 days a year.
As required, the company will
dispatch dedicated businessmen, therefore ,
marketing cost is expensive such as booth rent,
delivery ,and traveling & boarding.
It is
inflexible and unworthy for a small
company. |
|
| |
AFS Auto Salon center
compared with internet marketing and sale
representative approach: |
|
 |
AFS
Auto Salon international
center |
|
Internet marketing |
Sale representative
approach |
Event Duration |
365 days a
year |
365 days a year
( intangible show
room) |
Non-schedule |
Venue |
Detroit |
Virtual Internet |
Indefinite |
Showroom |
As gorgeous as SOGO shopping mall for
easy purchasing.
|
Virtual Internet shopping, impractical for
on-spot purchasing. |
It is required to visit customers very often,
hence expensive traveling& boarding cost and
limited to expand business. |
Visitors |
Visitors are mainly of procurement and
engineering.
|
Visitors are mainly of general
public. |
It is required to visit customers
proactively. |
Cost |
Each standard booth(3m×2m) costs USD $7200 for a
year.
|
Minimum cost
NT$100000 |
Costs concerned personnel and
traveling & boarding are not
predictable. |
Service |
Auto Salon with dedicated servicemen
receive visitors, immediately on-spot respond
and solve any question related to technique,
production process, and quality assurance,
providing service with full satisfaction
.
|
It is required Web administrators to transmit
the related message to business unit via
telephone and E-mail, hence for developing new
customers with more difficulty. |
As required, the company will dispatch
technicians with foreign language ability, but
can't provide customers with long-term service.
Only can use telephone and E-mail for developing
new customers with more
difficulty. |
Others |
Showing 365 days a
year.
Only with ready-made product sample and
catalogue attached name card provided booth
layout is available for display. Through
partnership with AFS, by virtue of mass
promoting and communicating presence locally,
attracting potential customers to visit without
charging any advertisement cost.
|
Furthermore, due to limited benefits of
advertising, it should facilitate with
supplemental advertising such as joining
exhibition or product show or commercial
advertisement caused huge cost. |
Furthermore, due to huge personnel cost and
indefinite schedule, it is confined to explore
the
markets. |
|
|