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AFS Auto Salon international center compared with other marketing alternatives:

 

AFS Auto Salon international center

SEMA

SAE

Event Duration

365 days a year

4days a year

4 days a year

Venue

Detroit

Las Vegas

Detroit

Participating Partner

Asia business partner

Worldwide business partner

Worldwide business partner

Showroom

Limited space, easy to guide
visitors.    

Too spacious area to visiting all over.

Too spacious area to visiting all over and visitors are mainly for academic seminar.

Visitors

Visitors are mainly of procurement and engineering     

Visitors are mainly of the general public.

Visitors are mainly of engineering, less procurement.

Cost

Each standard booth(3m×2m) costs USD >$7200 for a year.

Minimum cost NT$520000.
1. booth rent  2400
2. interior design  & decoration  2000
3. marine & air transportation  1500
4. fly sheet printing  500
5. traveling & boarding
  2200X2
6. material & miscellaneous   2000
7. labor -water and  electricity  2000
  cost estimated 14800(USD)

Minimum cost NT$500000
1. booth  rent 2400
2. interior design
  &decoration 2500
3. marine &
  Air transportation 1500
4. fly sheet printing  500
5. traveling & boarding   2200X2
6. material &
  miscellaneous  2000
7. labor-water and
  electricity  2200
  cost estimated  15500(USD)

Service

Auto Salon with dedicated servicemen receive visitors, immediately on-spot respond and solve any question related to technique, production process, and quality assurance, providing service with full satisfaction.

As required, the company will dispatch businessmen with foreign language ability, but can't provide customers with long-term service. Only can use telephone and E-mail for developing new customers with more difficulty.

As required, the company will dispatch businessmen and technicians with foreign language ability, but can't provide customers with long-term service. Only can use telephone and E-mail for developing new customers with more difficulty.

Others

Showing 365 days a year.
Only with ready-made product sample and catalogue attached name card provided booth layout is available for display.
Through partnership with AFS, by virtue of mass promoting and communicating presence locally, attracting potential customers.
To visit without charging any advertisement cost.
 



Showing 4 days a year.
As required, the company will dispatch dedicated businessmen, therefore , marketing cost is expensive such as booth rent, delivery ,and traveling &boarding.
It is inappropriate for Asian supplier to display AM products deploying brand with its image.

Showing 4 days a year.
As required, the company will dispatch dedicated businessmen, therefore , marketing cost is expensive such as booth rent, delivery ,and traveling & boarding.
It is inflexible and unworthy for a small company.

 
AFS Auto Salon center compared with internet marketing and sale
representative approach:

 

AFS Auto Salon international center

Internet marketing

Sale representative approach

Event Duration

365 days a year    

365 days a year
( intangible show room)

Non-schedule

Venue

Detroit

Virtual Internet

Indefinite

Showroom

As gorgeous as SOGO shopping mall for easy purchasing. 

Virtual Internet shopping, impractical for on-spot purchasing.

It is required to visit customers very often, hence expensive traveling& boarding cost and limited to expand business.

Visitors

Visitors are mainly of procurement and engineering.   

Visitors are mainly of general public.

It is required to visit customers proactively.

Cost

Each standard booth(3m×2m) costs USD $7200 for a year.

Minimum cost
NT$100000

Costs concerned personnel and traveling & boarding are not predictable.

Service

Auto Salon with dedicated servicemen receive visitors, immediately on-spot respond and solve any question related to technique, production process, and quality assurance, providing service with full satisfaction  . 

It is required Web administrators to transmit the related message to business unit via telephone and E-mail, hence for developing new customers with more difficulty.

As required, the company will dispatch technicians with foreign language ability, but can't provide customers with long-term service. Only can use telephone and E-mail for developing new customers with more difficulty.

Others

Showing 365 days a year.
Only with ready-made product sample and catalogue attached name card provided booth layout is available for display. Through partnership with AFS, by virtue of mass promoting and communicating presence locally, attracting potential customers to visit without charging any advertisement cost.

Furthermore, due to limited benefits of advertising, it should facilitate with supplemental advertising such as joining exhibition  or product show or commercial advertisement caused huge cost.

Furthermore, due to huge personnel cost and indefinite schedule, it is confined to explore the markets.